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Thirty Years of Political Campaigning in Central and Eastern Europe.
・ISBN 978-3-030-27692-8 hard EUR 129.99
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| 著者・編者 | Eibl, Otto / Gregor, M. (eds.), |
|---|---|
| シリーズ | Political Campaigning and Communication |
| 出版社 | (Palgrave Macmillan, UK) |
| 出版年月 | 2019 |
| ページ数 | 426 pp. |
| 言語 | ENG |
| ニュース番号 | ＜654-L2578 654-P4574＞ |
解説
This edited volume maps the development of the use of political campaigning and marketing techniques in countries of the former Communist Bloc over the last thirty years. Focusing on the shift from propaganda to political marketing, and from manipulation to persuasion, the book consists of a series of case studies of countries in Central Europe, Eastern Europe, the Baltics, and the Balkans that outline the history, development and current state of political marketing in each country. The authors explore political parties and their behaviour ahead of elections, and show the changes in political culture and practices that parties have undergone in order to create more or less successful campaigns.