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Research Handbook on Luxury Branding. ラグジュアリー・ブランディング研究 ハンドブック
・ISBN 978-1-78643-634-4 2020 hard GB£ 176.00
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・ISBN 978-1-80220-641-8 2021 paper GB£ 34.95
￥11,071.- (税込) ※（※）価格はご注文時の参考価格となります。
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| 著者・編者 | Morhart, Felicitas / Wilcox, Keith / Czellar, Sandor (eds.), |
|---|---|
| 出版社 | (E. Elgar, UK) |
| ページ数 | 384 pp. |
| 言語 | ENG |
| ニュース番号 | ＜654-P2591 655-574＞ |
解説
Featuring contributions from an international team of top-level researchers, this Handbook offers analysis and discussion of the profound changes that are affecting the luxury industry, and that will continue to shape its future. Chapters consider the socioeconomic, psychological, technological and political shifts in consumers' desires, practices and purchases of luxury products, taking a multi-method, cross-disciplinary approach that offers both offers concrete research avenues and outlines future management challenges.
This comprehensive Handbook will be critical reading for students of marketing, branding and advertising looking for an overview of the field of luxury branding research, as well as proving useful to scholars both as a reference tool and to help generate their own research ideas. It will also provide practical guidance to managers of luxury brands.
Contributors include: F. Bardhi, A. Basu Monga, L.S. Beitelspacher, R. Belk, S. Crener, S. Czellar, D. Dahlhoff, D. Dubois, G.M. Eckhardt, D. Goor, D. Grewal, H. Hagtvedt, K. Hung, A. Keinan, R.V. Kozinets, G. Laurent, L. Malaer, F. Morhart, M. Pandelaere, V.M. Patrick, A.L. Roggeveen, E. Samsioe, B. Schmitt, E. Schweiger, L.J. Shrum, A.T. Stephen, D.K. Tse, L.M. Visconti, Y. Wang, K. Wilcox, J.L. Zaichkowsky, J. Zhang