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Becoming a Consumer Psychologist.
・ISBN 978-1-138-48084-1 hard GB£ 145.99
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・ISBN 978-1-138-48085-8 paper GB£ 31.99
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-351-06178-0
| 著者・編者 | Monga, Ashwani / Bagchi, R., |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2019 |
| ページ数 | 160 pp. |
| 言語 | ENG |
| ニュース番号 | ＜654-L1422 654-P2590＞ |
解説
Written by two scholars at the forefront of conducting research on the psychology of consumers and mentoring those new to the field, Becoming a Consumer Psychologist provides a guide to what it takes to become a consumer psychologist, and achieve success in this area.
Monga and Bagchi lay out the varied experiences that lead one to be a consumer psychologist in academia, marketing, or public policy. The book discusses the academic route in detail, guiding you on how to apply to schools, including for a Ph.D., what courses to take, and what to expect during your educational experience and after. It also discusses other routes that lead to diverse non-academic career paths in which practitioners apply their knowledge about consumer psychology.
The authors' guidance is backed by their own experiences as consumer psychology researchers, mentors, and journal Associate Editors; and the insights that the authors have gathered exclusively for this book from 23 other leading academics and practitioners. This book is essential reading for anyone looking to start their career in consumer psychology, and for mentors and advisors who are guiding students about career choices.