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The Art of Successful Brand Collaborations : Partnerships with Artists, Designers, Museums, Territories, Sports, Celebrities, Science, Good Cause... and More.
・ISBN 978-1-138-49960-7 hard GB£ 145.99
￥46,249.- (税込) ※（※）価格はご注文時の参考価格となります。
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・ISBN 978-1-138-49961-4 paper GB£ 37.99
￥12,035.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-351-01447-2
| 著者・編者 | Michel, Geraldine / Willing, R., |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2019 |
| ページ数 | 286 pp. |
| 言語 | ENG |
| ニュース番号 | ＜654-L1421 654-P2589＞ |
解説
Brand collaborations are widely considered the art of the perfect match. This book is a guide to understanding the process of brand collaborations and explains the key factors of success to build specific forms of collaborations between diverse partners. The Art of Successful Brand Collaborations gives tangible examples of partnerships between various kinds of internationally renowned artists, celebrities, brands and companies such as Coca-Cola, Louis Vuitton, Puma, David Beckham and Pharrell Williams.
In this vivid study, the academic and practitioner author team outline deep knowledge about the advantages and economic benefits of this marketing strategy. This includes additional meaning, improvement of the brand image, attracting new customers within different target groups and the development of the brand in new markets.
Filled with interviews from practitioners and vital academic and professional insights, this book is an essential guide for brand managers, professors and students to better understand and successfully implement the process of brand collaborations.