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Understanding Luxury Fashion : From Emotions to Brand Building. ラグジュアリー・ファッションを理解する －感情からブランド構築まで－
・ISBN 978-3-030-25653-1 hard EUR 169.99
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お気に入り
★★★
| 著者・編者 | Cantista, Isabel / Sadaba, T. (eds.), |
|---|---|
| シリーズ | Palgrave Advances in Luxury |
| 出版社 | (Palgrave Macmillan, UK) |
| 出版年月 | 2019 |
| ページ数 | 295 pp. |
| 言語 | ENG |
| ニュース番号 | ＜654-806 654-L3579＞ |
解説
Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective, addressing the idea that humans need luxury. From this framework it delves deep into two particular dimensions of luxury, emotions and society, and concludes with cases of brand building in order to illustrate the two dimensions at work. Comparative analysis between countries is brought together with an emphasis on China. Chapters address the ongoing growth in the market, as well as the significant changes in the sector brought about by fast international expansion and an increased focus on ethical supply and sustainability, making the book an insightful read for scholars of fashion business, luxury and branding.