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Atmospheric Turn in Culture and Tourism : Place, Design and Process Impacts on Customer Behaviour, Marketing and Branding.
・ISBN 978-1-83867-071-9 hard US$ 143.99
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| 著者・編者 | Volgger, Michael / Pfister, D. (eds.), |
|---|---|
| シリーズ | Advances in Culture, Tourism and Hospitality Research |
| 出版社 | (Emerald, UK) |
| 出版年月 | 2019 |
| ページ数 | 443 pp. |
| 言語 | ENG |
| ニュース番号 | ＜654-L1402 654-L1430＞ |
解説
Combining ideas of sustainable development, product development and branding with notions from the fields of design, space shaping and architecture, this volume of Advances in Culture, Tourism and Hospitality Research offers contemporary perspectives on the strategic development, evaluation and impact of 'atmospheric quality' in tourism and hospitality service situations.
Contributors explore the way atmospheric qualities in tourism and hospitality strongly influence customer behaviour and how their emotional responses to sensory pleasures translate into authentic experiences, excitement, happiness or enjoyment. Examples discussed include:
Contributors explore the way atmospheric qualities in tourism and hospitality strongly influence customer behaviour and how their emotional responses to sensory pleasures translate into authentic experiences, excitement, happiness or enjoyment. Examples discussed include:
- participatory shaping of destination atmospheres
- urban atmospheres
- 'silent' airports
- atmosphere of religious buildings
- residents as elements of atmosphere
- emotional contagion
- building culture and architecture
- eAtmospherics
- light and colour effects in hospitality encounters
- the co-created atmosphere of concerts and events.