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Hospitality Business Development. 2nd ed. ホスピタリティ・ビジネス開発 第2版
・ISBN 978-1-138-49117-5 hard GB£ 171.99
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・ISBN 978-1-138-49118-2 paper GB£ 47.99
￥15,203.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-351-03370-1
| 著者・編者 | Hassanien, Ahmed / Dale, C., |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2019 |
| ページ数 | 208 pp. |
| 言語 | ENG |
| ニュース番号 | ＜654-774 654-P2531＞ |
解説
Hospitality Business Development analyses and evaluates the different aspects of business growth routes and development processes in the international hospitality industry. It considers the essential features of the strategic business context, in which any hospitality organisation operates.
Since the first edition, the hospitality industry has evolved significantly with the emergence of new entrants, new technologies and evolved global market structures. This new edition has been updated to reflect these developments in the field and includes the following:
- New contemporary topics such as social enterprises, business models, social capital, value proposition, co-creation and the sharing economy.
- Examples and case studies on hospitality organisations from across the world to demonstrate the globalisation of the hospitality business.
- A new up-to-date standard for explaining the hospitality business development concept, scope and process.
This book equips students and aspiring hospitality managers with the necessary knowledge, expertise and skills in business development. It is a must-read for anyone studying or working in the hospitality industry.