株式会社極東書店トップ ＞ 商品一覧 ＞ Conducting Classic Grounded Theory for Business and Management Students.
商品詳細
Conducting Classic Grounded Theory for Business and Management Students.
・ISBN 978-1-5264-6007-3 hard GB£ 107.00
￥33,897.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
・ISBN 978-1-5264-6008-0 paper GB£ 35.99
￥11,401.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
| 著者・編者 | Walsh, Isabelle / Holton, J. A. / Mourmant, M., |
|---|---|
| シリーズ | Mastering Business Research Methods |
| 出版社 | (Sage, UK) |
| 出版年月 | 2019 |
| ページ数 | 128 pp. |
| 言語 | ENG |
| ニュース番号 | ＜654-L1301 654-P2358＞ |
解説
Part of SAGE's Mastering Business Research Methods series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support students by providing in-depth and practical guidance on using a chosen method of data collection or analysis.
Grounded theory (GT) is a popular method of research, allowing for the systematic generation of new theories or areas of enquiry from data that have themselves been systematically obtained. As a highly versatile approach, it can span qualitative, quantitative, and mixed methods.
This book is an invaluable guide to using GT effectively in business and management dissertations, and offers practical guidance and insight into how to successfully transcribe and analyse data using the GT approach in your own research project.