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Research Methods in Business Studies. 5th ed. ビジネス研究における研究方法 第5版
・ISBN 978-1-108-48674-3 hard GB£ 99.00
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・ISBN 978-1-108-70824-1 paper GB£ 46.00
￥14,572.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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★★★
| 著者・編者 | Ghauri, Pervez / Gronhaug, K. / Strange, R., |
|---|---|
| 出版社 | (Cambridge U. Pr., UK) |
| 出版年月 | 2020 |
| ページ数 | 300 pp. |
| 言語 | ENG |
| ニュース番号 | ＜654-P2281 655-494＞ |
解説
This accessible guide provides clear, practical explanations of key research methods in business studies, presenting a step-by-step approach to data collection, analysis and problem solving. Readers will learn how to formulate a research question, choose an appropriate research method, argue and motivate, collect and analyse data, and present findings in a logical and convincing manner. The authors evaluate various qualitative and quantitative methods and their consequences, guiding readers to the most appropriate research design for particular questions. Furthermore, the authors provide instructions on how to write reports and dissertations in a clearly structured and concise style. Now in its fifth edition, this popular textbook includes new and dedicated chapters on data collection for qualitative research, qualitative data analysis, data collection for quantitative research, multiple regression, and additional methods of quantitative analysis. Cases and examples have been updated throughout, increasing the applicability of these research methods across various situations.