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Market Assessment with OR Applications.
・ISBN 978-0-367-22692-3 2019 hard GB£ 187.99
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・ISBN 978-1-032-17619-2 2021 paper GB£ 54.99
￥17,420.- (税込) ※（※）価格はご注文時の参考価格となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-0-429-28090-0
| 著者・編者 | Anand, Adarsh / Aggrawal, D. / Agarwal, M., |
|---|---|
| シリーズ | Mathematical Engineering, Manufacturing, and Management Sciences |
| 出版社 | (CRC Pr., US) |
| ページ数 | 124 pp. |
| 言語 | ENG |
| ニュース番号 | ＜654-L1218 654-P2233＞ |
解説
This book provides an understanding of the concept of marketing and its role in business and public organization including the need for scientific marketing analysis.
It includes a variety of mathematical models applied for better decision making, promotional decisions in the presence of competition, and sales forecasting using an Operational Research (OR) approach. The book also provides a platform to academicians, practitioners, and researchers to gain understanding of marketing management concepts from an OR perspective.
This book offers relevant, international perspectives on techniques for market assessment under one canopy. It will be helpful for those who want to gain insight into understanding the managerial aspects from an OR analyst point of view and is a collaboration that contains plenty of related and valuable techniques used in real-life problems faced by industries.