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Big Data to Improve Strategic Network Planning in Airlines.
・ISBN 978-3-658-27581-5 paper EUR 119.99
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お気に入り
★★★
| 著者・編者 | Schosser, Maximilian, |
|---|---|
| シリーズ | Schriftenreihe der HHL Leipzig Graduate School of Management |
| 出版社 | (Springer Gabler, GW) |
| 出版年月 | 2019 |
| ページ数 | 462 pp. |
| 言語 | ENG |
| ニュース番号 | ＜654-L975 654-P1764＞ |
解説
Big data has become an important success driver in airline network planning. Maximilian Schosser explores the status quo of network planning across a case study group consisting of nine airlines representing different business models. The author describes 23 big data opportunities for airline network planning and evaluates them based on their specific value contribution for airline network planning. Subsequently, he develops a financial evaluation methodology for big data opportunities based on key performance indicators for airline network planning departments.