株式会社極東書店トップ ＞ 商品一覧 ＞ International Business and Emerging Economy Firms. Volume I : Universal Issues and the Chinese Perspective.
商品詳細
International Business and Emerging Economy Firms. Volume I : Universal Issues and the Chinese Perspective. 国際経営と新興経済企業 第1巻： 普遍的問題と中国の視点
・ISBN 978-3-030-24481-1 hard EUR 139.99
￥37,418.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
| 著者・編者 | Marinov, Marin A. / Marinova, Svetla T. / Larimo, Jorma A. et al. (eds.), |
|---|---|
| シリーズ | Palgrave Studies of Internationalization in Emerging Markets |
| 出版社 | (Palgrave Macmillan, UK) |
| 出版年月 | 2019 |
| ページ数 | 223 pp. |
| 言語 | ENG |
| ニュース番号 | ＜653-820 653-L465＞ |
解説
How do firms from emerging economies strive for the internationalization of their business? This comprehensive two-volume collection tackles this question by taking a closer look at underexplored issues, including bottom of the pyramid (BoP) business models, value creation and co-creation, employee commitment and the ‘born global’ concept. Taking both a geographic and thematic approach to the topic, the first volume addresses universal challenges such as inclusive innovation, the ethics of corporate leadership, and knowledge management, and also places a special emphasis on China. Providing an overview of the strategies and operations involved in internationalizing Chinese firms, this book is an essential read for those researching emerging markets and globalization in general, as well as Asian Business more specifically.