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This accessible guide is an ideal starter for students who are puzzled by statistics and quantitative data analysis. Taking students step-by-step through the statistical process, it introduces the steps involved in successfully describing, analyzing and interpreting data and explains the logic which underpins these processes. Bite-sized chapters provide practical guidance for each stage of the process, from defining the research question and designing questionnaires through to using the appropriate statistical tests and analyses for the task and reporting and interpreting statistics.

Clear and concise, this will be a go-to resource for undergraduates of all disciplines who need to get to grips with basic statistics on their course.