株式会社極東書店トップ ＞ 商品一覧 ＞ Communication Research Measures III : A Sourcebook.
商品詳細
Communication Research Measures III : A Sourcebook.
・ISBN 978-1-138-30440-6 hard GB£ 210.00
￥66,528.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
・ISBN 978-1-138-30441-3 paper GB£ 75.99
￥24,073.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-0-203-73018-8
| 著者・編者 | Graham, Elizabeth E. / Mazer, J. P. (eds.), |
|---|---|
| シリーズ | Routledge Communication Series |
| 出版社 | (Routledge, UK) |
| 出版年月 | 2019 |
| ページ数 | 528 pp. |
| 言語 | ENG |
| ニュース番号 | ＜653-L2035 653-P4143＞ |
解説
Building on the measures included in the original 1994 volume and subsequent 2009 volume, Communication Research Measures III: A Sourcebook extends its coverage of measurement issues and trends across the entire communication discipline.
Volume III features entirely new content and offers an assessment of new measures in mass, interpersonal, instructional, group, organizational, family, health, and intercultural communication and highlights work in emergent subdisciplines in communication, including social media and new communication technologies, sports communication, and public relations. The "best of the best" from 2009 through today, the profiled research measures in Volume III serve as models for future scale development and constitute the main tools that researchers can use for self-administered measurement of people's attitudes, conceptions of themselves, and perceptions of others.
This book is ideal for undergraduate and graduate courses that emphasize quantitative research methods, measurement, and/or survey design across communication studies disciplines.