商品詳細

Presents a new and unique method for developing principles to be applied in creating and increasing value.

In this innovative work, Marc M. Anderson presents an account of value and value creation, which both defines value and introduces a method to manipulate value practically. Using this new methodology, Anderson first explores where value lies in experience, both human and otherwise, uncovering tendencies in human action and the natural world that create and destroy value. From that analysis, he generates practical principles to be applied in creating value in any region or discipline of human experience, at any scale, including corporate organization and product design, economics, the sciences, the arts, urban and architectural design, and sustainable development. He tests this methodology by focusing on the organization and production of commercial corporations in particular, suggesting ways to rethink and transform organization, product creation, and the contemporary currency system. He considers the implications for the many intersections of corporate production with human life, from urban planning, medicine, and food production to pornography, weaponry, and environmental engagement, with corresponding suggestions for transformation toward value. Throughout, Hyperthematics examines complexity, the nature of objects, the inevitable future intermingling of science and ethics, and assumptions driving the contemporary culture wars.