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Essentials of Business Research Methods. 4th ed.
・ISBN 978-0-367-19617-2 hard GB£ 200.00
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・ISBN 978-0-367-19618-9 paper GB£ 110.00
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-0-429-20337-4
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| 著者・編者 | Hair, Joe F., Jr. / Page, M. / Brunsveld, N., |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2019 |
| ページ数 | 494 pp. |
| 言語 | ENG |
| ニュース番号 | ＜653-L751 653-P1540＞ |
解説
In an era of big data and data analytics, how can managers make decisions based on almost unlimited information, not to mention hiring and retaining individuals with the required data analytics skills? The new fourth edition of Essentials of Business Research Methods explains research methods and analytical techniques for individuals who aren't data scientists.
The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make relevant and timely business decisions. They include critical topics, such as the increasing role of online research, ethical issues, privacy matters, data analytics, customer relationship management, how to conduct information-gathering activities more effectively in a rapidly changing business environment, and more. This is also the only text that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive as well as much easier to understand than in other texts.
A realistic continuing case used throughout the book, applied research examples, and ethical dilemma mini cases enable upper-level undergraduate and postgraduate students to see how business research information is used in the real world.
This comprehensive textbook is supported by a range of online resources, including instructors' manuals, PowerPoint slides, and test banks.