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Netnography : The Essential Guide to Qualitative Social Media Research. 3rd ed. ネットによる民族誌 第3版
・ISBN 978-1-5264-4469-1 hard GB£ 138.00
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・ISBN 978-1-5264-4470-7 paper GB£ 46.99
￥14,886.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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| 著者・編者 | Kozinets, Robert V., |
|---|---|
| 出版社 | (Sage, UK) |
| 出版年月 | 2019 |
| ページ数 | 472 pp. |
| 言語 | ENG |
| ニュース番号 | ＜652-L21 652-L2773＞ |
解説
Netnography is an adaptation of ethnography for the online world, pioneered by Robert Kozinets, and is concerned with the study of online cultures and communities as distinct social phenomena, rather than isolated content. In this landmark third edition, Netnography: The Essential Guide provides the theoretical and methodological groundwork as well as the practical applications, helping students both understand and do netnographic research projects of their own.
Packed with enhanced learning features throughout, linking concepts to structured activities in a step by step way, the book is also now accompanied by a striking new visual design and further case studies, offering the essential student resource to conducting online ethnographic research. Real world examples provided demonstrate netnography in practice across the social sciences, in media and cultural studies, anthropology, education, nursing, travel and tourism, and others.