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Tourist Destination Management : Instruments, Products, and Case Studies.
・ISBN 978-3-030-16980-0 hard EUR 229.99
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| 著者・編者 | Kozak, Nazmi / Kozak, M. (eds.), |
|---|---|
| シリーズ | Tourism, Hospitality & Event Management |
| 出版社 | (Springer, GW) |
| 出版年月 | 2019 |
| ページ数 | 324 pp. |
| 言語 | ENG |
| ニュース番号 | <652-L1104 652-P2243> |
解説
This book provides a wide-ranging overview of the current state of tourist destination management and presents important recent research in the field. Contemporary theoretical and methodological approaches to management and marketing are discussed, and innovative practices with respect to both urban and rural destinations are described with the aid of many interesting case studies from across Europe and beyond. In addition, the volume addresses key issues such as governance, cooperation, the use of social media, and sustainability. A variety of influences on tourism development are examined, and efficient strategies for making destinations distinct are explored. The book will be a welcome addition and update to the existing literature and will be of interest to academics and practitioners alike.