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Tourism, Hospitality and Digital Transformation : Strategic Management Aspects. ツーリズム、ホスピタリティ、デジタルな変化
・ISBN 978-0-367-14999-4 hard GB£ 171.99
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・ISBN 978-0-367-15000-6 paper GB£ 47.99
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納品価格につきましては書籍の入荷時点で確定となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-0-429-05439-6
| 著者・編者 | Tajeddini, Kayhan / Ratten, V. / Merkle, T. (eds.), |
|---|---|
| シリーズ | Innovation and Technology Horizons |
| 出版社 | (Routledge, UK) |
| 出版年月 | 2019 |
| ページ数 | 228 pp. |
| 言語 | ENG |
| ニュース番号 | ＜652-1031 652-L1045＞ |
解説
Innovation and technological advancements can be disruptive forces, especially for conventional business in the hospitality and tourism industries. This book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively. It examines a wide scope of topics, from environmental scanning, formulation, implementation and evaluation to the way managers make strategy choices for better organizational performance.
The book illustrates how companies can re-orient their strategies and appraise the effectiveness of the business; its key competitors; and how they should set business goals through various cases, i.e. different types of hospitality and tourism business from traditional hotels to Airbnb and endeavors to provide strategic conceptual theories with real world application through such case studies.