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Strategic Management of Research Organizations.
・ISBN 978-0-367-25585-5 2019 hard GB£ 67.99
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・ISBN 978-0-367-77784-5 2021 paper GB£ 25.99
￥8,233.- (税込) ※（※）価格はご注文時の参考価格となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-0-429-28854-8
| 著者・編者 | Barletta, William, |
|---|---|
| 出版社 | (CRC Pr., US) |
| ページ数 | 138 pp. |
| 言語 | ENG |
| ニュース番号 | ＜652-L1040 652-P2139＞ |
解説
This entry-level text describes a tested top-down enterprise-wide approach to managing organizations with a predominant portion of their product being scientific or technological research. It focuses on executive performance and strategic forecasting and planning; goal-setting; communications and marketing, and operations management to realize strategic objectives. This book will be of interest to entrepreneurs, established scientists and engineers and to those studying toward an MBA with specialization in research institutions and major research infrastructures, preparing them to move from research or academia into their first managerial position. It also provides valuable advice and guidance for established middle and senior management in established research enterprises.
Features:
- Provides an accessible and easy to follow introduction to strategic management methodologies
- Explores best practices for communication, marketing, and risk management
- Discusses workforce management as related to realizing strategic goals and plans