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Entrepreneurial Thinking: Think Different! 企業家的思考
・ISBN 978-1-78897-459-2 hard GB£ 90.00
￥28,512.- (税込) ※（※）価格はご注文時の参考価格となります。
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お気に入り
★★★
・ISBN 978-1-78897-461-5 paper GB£ 28.95
￥9,170.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
| 著者・編者 | Valliere, David C., |
|---|---|
| 出版社 | (E. Elgar, UK) |
| 出版年月 | 2019 |
| ページ数 | 200 pp. |
| 言語 | ENG |
| ニュース番号 | ＜652-956 652-P2103＞ |
解説
Dispelling common entrepreneurship myths, this textbook introduces the cutting-edge knowledge of entrepreneurship: the theories and empirical evidence rigorously developed by leading researchers. Helping upcoming entrepreneurs to think from a different perspective and avoid preventable mistakes, Entrepreneurial Thinking offers a summary of the most valuable and surprising contemporary research, translating it into clearly beneficial lessons, while emphasizing the entrepreneurial mindset crucial to venture success.
Key features:
- Short and accessible synopses of 44 of the most influential research papers to advance students' knowledge on best practice in entrepreneurial thinking, especially in how to see opportunities that others overlook
- Examples of how to use available resources in unconventional ways, as well as explanations of cognitive biases that trap most fledgling entrepreneurs
- A consistent structure allowing students to understand the questions asked, the answers available and implications of each research paper effectively, and place research into practical situations
An excellent guide for students of entrepreneurship, Entrepreneurial Thinking is a brilliant overview of current research with practical benefits for the entrepreneurs of the future.