商品詳細

In the world of creating new ventures with the single goal of achieving financial profitability, it is well known that nine of ten startups are likely to fail. For new social ventures that have the twin goals of financial profitability and social inclusiveness, the chances of failures are even higher.

This book provides insight into the common struggles of social activists and the strategic responses necessary to not only overcome their organizational issues but also address the world's pressing social challenges. The book not only traces the journey of the social activists in growing their social ventures to flesh out real-life issues but also introduces the latest management thinking on social innovation in daily business decision. This book makes a useful contribution in furthering the concepts of social innovation and entrepreneurship and inspiring more change agents to create and implement effective, scalable and sustainable solutions to address social issues and meet the needs of the disadvantaged groups in the society.