株式会社極東書店トップ ＞ 商品一覧 ＞ Viva M.A.C: AIDS, Fashion, and the Philanthropic Practices of M.A.C Cosmetics.
商品詳細
Viva M.A.C: AIDS, Fashion, and the Philanthropic Practices of M.A.C Cosmetics.
・ISBN 978-1-4875-0040-5 cloth US$ 90.00
￥21,087.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
・ISBN 978-1-4875-2028-1 paper US$ 37.95
￥8,891.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
| 著者・編者 | Benoit, Andrea, |
|---|---|
| 出版社 | (U. Toronto Pr., CN) |
| 出版年月 | 2019 |
| ページ数 | 304 pp. |
| 言語 | ENG |
| ニュース番号 | ＜651-L438 651-L713＞ |
解説
The first cultural history of the iconic brand M?A?C Cosmetics, VIVA M?A?C charts the evolution of M?A?C's revolutionary corporate philanthropy around HIV/AIDS awareness. Drawing upon exclusive interviews with M?A?C co-founder Frank Toskan, key journalists, and fashion insiders, Andrea Benoit tells the fascinating story of how M?A?C's unique style of corporate social responsibility emerged from specific cultural practices, rather than being part of a strategic marketing plan. Benoit delves into the history of the M?A?C AIDS Fund and its signature VIVA GLAM fundraising lipstick, which featured drag performer RuPaul and singer k.d. lang in its first advertising campaigns. This lively chronicle reveals how M?A?C managed to not only defy the stigma associated with AIDS that alarmed many other corporations, but to engage in highly successful AIDS advocacy while maintaining its creative and fashionable authority.