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Theory of the Hashtag.

Theory of the Hashtag. ハッシュタグの理論

・ISBN 978-1-5095-3893-5 hard

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・ISBN 978-1-5095-3894-2 paper

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著者・編者Bernard, Andreas,
出版社(Polity Pr., UK)
出版年月2020
ページ数110 pp.
言語ENG
ニュース番号<651-2470 651-2612>

解説

Follows the history of the # sign, situating it within the context of earlier methods of keywording and indexing and documenting its use by Twitter and Instagram, and then examines the most prominent contemporary domains of the sign in sociopolitical activism and in marketing - two apparently very different fields which are united in their passion for the hashtag