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Neighborhood Branding, Identity and Tourism. 近隣のブランディング、 アイデンティティ、ツーリズム
・ISBN 978-1-138-57356-7 2019 hard GB£ 67.99
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・ISBN 978-0-367-67187-7 2020 paper GB£ 24.99
￥7,916.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-0-203-70152-2
| 著者・編者 | Zavattaro, Staci M., |
|---|---|
| シリーズ | Routledge Focus in Tourism |
| 出版社 | (Routledge, UK) |
| ページ数 | 110 pp. |
| 言語 | ENG |
| ニュース番号 | ＜651-870 651-P1818＞ |
解説
This book delves into neighborhood branding by looking at the City of Orlando and the identities that set each neighborhood apart from others.
Orlando is an international tourism capital, known for its abundant theme parks that allow for an escape from reality. The word "Orlando" is almost synonymous with Disney and Mickey Mouse - and for good reason. This place's brand identity is so strong that outsiders have trouble realizing locals often have a drastically different view of the city. But what else is there? What other brand identities does the place have? The stories from this case study highlight how local stakeholders play a vital role in the success of an overall place brand while also taking steps to maintain their own unique neighborhood vibes.
This book will be valuable to academics and students interested in neighborhood branding and shaping identity from the perspective of tourism, geography, and urban studies.