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商品詳細
Big Data and Innovation in Tourism, Travel, and Hospitality : Managerial Approaches, Techniques, and Applications. ツーリズム、旅行、ホスピタリティ におけるビッグデータとイノベーション
・ISBN 978-981-13-6338-2 hard EUR 169.99
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お気に入り
★★★
| 著者・編者 | Sigala, Marianna / Rahimi, R. / Thelwall, M. (eds.), |
|---|---|
| 出版社 | (Springer, GW) |
| 出版年月 | 2019 |
| ページ数 | 223 pp. |
| 言語 | ENG |
| ニュース番号 | ＜651-866 651-L2109＞ |
解説
This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners have to address for effective big data innovation.
The book proposes a process-based model to identify and implement big data innovation strategies in tourism. This process framework consists of four major parts: 1) inputs required for big data innovation; 2) processes required to implement big data innovation; 3) outcomes of big data innovation; and 4) contextual factors influencing big data exploitation and advances in big data exploitation for business innovation.
The book proposes a process-based model to identify and implement big data innovation strategies in tourism. This process framework consists of four major parts: 1) inputs required for big data innovation; 2) processes required to implement big data innovation; 3) outcomes of big data innovation; and 4) contextual factors influencing big data exploitation and advances in big data exploitation for business innovation.