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商品詳細
Foreign Investment Promotion : Governance and Implementation in Central-Eastern European Regions.
・ISBN 978-3-030-13657-4 hard EUR 119.99
￥32,072.- (税込) ※（※）価格はご注文時の参考価格となります。
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お気に入り
★★★
| 著者・編者 | Capik, Pawel, |
|---|---|
| 出版社 | (Palgrave Macmillan, UK) |
| 出版年月 | 2019 |
| ページ数 | 245 pp. |
| 言語 | ENG |
| ニュース番号 | ＜651-L498 651-L770＞ |
解説
Analysing foreign investment promotion at a regional level in the Czech Republic, Poland and Slovakia, the book applies regional science, international business, and place marketing concepts to explore how Central Eastern European Countries compete for multinational firms. Taking a multidisciplinary approach, the author places special emphasis on promotion and its role within a wider context of regional strategies aimed at inward investment attraction. With useful insights for policy-makers, the book combines theory with empirical evidence and provides valuable reading for those researching international business location, place marketing and regional development.