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Consumer Behaviour. 4th ed. 消費者行動 第4版
・ISBN 978-1-5264-5000-5 hard GB£ 164.00
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・ISBN 978-1-5264-5001-2 paper GB£ 53.99
￥17,103.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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| 著者・編者 | Sethna, Zubin / Blythe, J., |
|---|---|
| 出版社 | (Sage, UK) |
| 出版年月 | 2019 |
| ページ数 | 544 pp. |
| 言語 | ENG |
| ニュース番号 | ＜650-L675 650-P1707＞ |
解説
Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding.
The book strikes a balance between sociological and psychological aspects of consumer behavior and features coverage of social media, digital consumption and up to date marketing practice.
New to this edition:
- Fully updated cases and global examples of consumer behaviour in industries including fashion, travel and technology
- A new feature exploring the experiential role of brands in consumers' lives today titled 'Brand Experiences'
- A brand new chapter on sustainable consumption for this era of climate change and sustainability challenges
Online resources complement the book, featuring a range of tools and resources for lecturers and students, including PowerPoint slides, an Instructor manual as well as selected videos to make the examples in each chapter come to life.
Suitable reading for undergraduate marketing students studying consumer behavior, international consumer behaviour and buyer behavior.