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International Sport Marketing : Issues and Practice. 国際スポーツ・マーケティング
・ISBN 978-0-367-15109-6 2019 hard GB£ 171.99
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・ISBN 978-0-367-73036-9 2020 paper GB£ 46.99
￥14,886.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-0-429-05508-9
| 著者・編者 | Desbordes, Michel / Richelieu, A. (eds.), |
|---|---|
| シリーズ | Routledge Research in Sport Business and Management |
| 出版社 | (Routledge, UK) |
| ページ数 | 232 pp. |
| 言語 | ENG |
| ニュース番号 | ＜650-2384 650-L673＞ |
解説
How is sport marketing being transformed by new media and technology, by globalization and by the opening of new markets and sources of revenue? This book examines the most important trends and developments in contemporary sport marketing around the world, shining new light on the importance of marketing and markets as the drivers of international sport business.
The book introduces essential concepts and best practice in international sport marketing today and presents original case studies from around the world, looking at leagues, commercial sponsors, consumer behavior, and the role of athletes and their representatives. It covers important topics from "place branding" and experiential marketing to equipment manufacture and sports arenas, as well as the economic impact and regulation of sports events, the "financiarization" and "vipization" of sport, and marketing in the sport for the development and peace sector.
International Sport Marketing is essential reading for all students, scholars and practitioners working in sport marketing, especially those concerned with the globalization of the sports industry.