株式会社極東書店トップ ＞ 商品一覧 ＞ Food and Experiential Marketing : Pleasure, Wellbeing and Consumption.
商品詳細
Food and Experiential Marketing : Pleasure, Wellbeing and Consumption.
・ISBN 978-0-8153-9635-2 2019 hard GB£ 171.99
￥54,486.- (税込) ※（※）価格はご注文時の参考価格となります。
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・ISBN 978-0-367-72717-8 2021 paper GB£ 48.99
￥15,519.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-351-18220-1
| 著者・編者 | Batat, Wided (ed.), |
|---|---|
| シリーズ | Routledge Interpretive Marketing Research |
| 出版社 | (Routledge, UK) |
| ページ数 | 268 pp. |
| 言語 | ENG |
| ニュース番号 | ＜650-887 650-P1693＞ |
解説
Pleasure plays a significant but often neglected role in the creation of consumer wellbeing and the relationship between the food consumption experience and healthy eating. This innovative collection focusses on the experiential and hedonic aspects of food and the sociocultural, economic, ideological, and symbolic factors that influence how pleasure can contribute to consumer health, food education, and individual and societal wellbeing.
Food and Experiential Marketing uses a holistic perspective to explore how the experiential side of food pleasure may drive healthy eating behaviors in varied food cultures. It questions: Is food pleasure an ally or an enemy of developing and adopting healthy eating habits? Can we design healthy offline and online food experiences that are pleasurable? What are the features of food consumption experiences, and how do they contribute to consumer wellbeing?
Providing an overview of experiential and cultural issues in food marketing, this book will be invaluable for consumer behavior and food marketing scholars, public policy professionals, and the food industry in understanding the importance of pleasure in promoting healthy eating behaviors.