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Nordic Consumer Culture : State, Market and Consumers. 北欧の消費者文化
・ISBN 978-3-030-04932-4 hard EUR 159.99
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| 著者・編者 | Askegaard, Soren / Östberg, J. (eds.), |
|---|---|
| 出版社 | (Palgrave Macmillan, UK) |
| 出版年月 | 2019 |
| ページ数 | 332 pp. |
| 言語 | ENG |
| ニュース番号 | ＜650-886 650-P1690＞ |
解説
Unpacking the complexities of Nordic consumer culture, this edited collection responds to the growing interest in regionalism within consumer research and marketing. By taking a closer look at the interaction between the state and the market in Nordic countries, the authors examine how consumer behaviour is impacted by the region's unique context. Important elements of Nordic culture are explored, such as its underlying element of mythology and the concept of 'hygge,' an object of global consumption. Those studying consumer behaviour, branding, and marketing more generally, will find this book a fascinating contribution to research.