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Public Relations in the Gulf Cooperation Countries : An Arab Perspective.
・ISBN 978-1-138-47970-8 2019 hard GB£ 171.99
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・ISBN 978-0-367-73076-5 2020 paper GB£ 48.99
￥15,519.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-351-06498-9
| 著者・編者 | Almutairi, Talal M. / Kruckeberg, Dean (eds.), |
|---|---|
| シリーズ | Routledge New Directions in Public Relations & Communication Research |
| 出版社 | (Routledge, UK) |
| ページ数 | 162 pp. |
| 言語 | ENG |
| ニュース番号 | ＜650-L1635 650-L671＞ |
解説
The Arab world has engaged in public relations for thousands of years, and the public relations literature provides multiple examples extending from ancient times. However, modern public relations is much more vaguely defined. This is partly because the research surrounding public relations practice in the Middle East remains sparse, especially in the Gulf Cooperation Council (GCC) countries.
This book presents a clear picture of contemporary PR practice in this region, providing a background on the evolution of public relations in each GCC country. It shows how environmental factors (historical, cultural, socio-political, and economic) influence practice in the region. It also contributes to public relations scholarship, education, and practice worldwide by providing new perspectives to those unfamiliar with its practice in this region.
This book will benefit scholars and practitioners alike through its informed analysis of the strengths and weaknesses of practice in the GCC countries, as well as being of great benefit to the development of professional practice in the region.