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Typography and Motion Graphics: The 'Reading-Image'.
・ISBN 978-0-367-02928-9 2019 hard GB£ 67.99
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-0-367-02930-2
| 著者・編者 | Betancourt, Michael, |
|---|---|
| シリーズ | Routledge Studies in Media Theory and Practice |
| 出版社 | (Routledge, UK) |
| ページ数 | 148 pp. |
| 言語 | ENG |
| ニュース番号 | ＜648-L2591 648-P5271＞ |
解説
In his latest book, Michael Betancourt explores the nature and role of typography in motion graphics as a way to consider its distinction from static design using the concept of the 'reading-image' to model the ways that motion typography dramatizes the process of reading and audience recognition of language on-screen. Using both classic and contemporary title sequences-including The Man With the Golden Arm (1955), Alien (1979), Flubber (1998), Six Feet Under (2001), The Number 23 (2007) and Scott Pilgrim vs. The World (2010)-Betancourt develops an argument about what distinguishes motion graphics from graphic design. Moving beyond title sequences, Betancourt also analyzes moving or kinetic typography in logo designs, commercials, film trailers, and information graphics, offering a striking theoretical model for understanding typography in media.