商品詳細

With engaging story lines, unpredictable plot twists, and realistic characters, the case studies in Communication and Social Media tackle real-life issues that are relevant for students. Written by communication scholars with specific expertise in social media and new technologies, the cases are presented as stories and reflect recent theory and research. The text encourages students to discuss, develop, and analyze potential solutions to the problems illustrated in each case study, including dating on social media and career development through social media. This approach increases students' interest in communication, furthers their desire to learn, and reminds them to think critically about their communication as they navigate their relationships with others through social media and new technologies.