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Cases in Public Relations Strategy. パブリック・リレーションズ戦略の事例
・ISBN 978-1-5063-4915-2 2018 paper GB£ 147.00
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-5443-3993-1
| 著者・編者 | St. John, Burton, III / Martinelli, D. K. / Pritchard, R. S. et al. (eds.), |
|---|---|
| 出版社 | (Sage, UK) |
| ページ数 | 216 pp. |
| 言語 | ENG |
| ニュース番号 | ＜648-1022 648-P2075＞ |
解説
Cases in Public Relations Strategy draws on original, real-world case studies to provide students with a strategic approach to meeting the needs of a client before, during, and beyond a campaign. Using the RACE (Research, Action Planning, Communication, and Evaluation) model, students explore successful contemporary campaigns and evaluate best practices in all major areas of public relations activity. This practical, client-oriented text shows students how to systematically evaluate and adapt to the needs of a particular client-whether big or small, global or local, for-profit or nonprofit-in order to launch the most effective campaign. Each case includes a brief introduction focused on fundamentals and core competencies, and all cases have been carefully selected to present a wide range of client types. In addition to the lessons from professionals in the case studies, a section on PR consulting and an appendix on advancing your PR career give students the knowledge and skills they need for success in the field.
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