株式会社極東書店トップ ＞ 商品一覧 ＞ Relationship Marketing in the Digital Age.
商品詳細
Relationship Marketing in the Digital Age. デジタル時代における リレーションシップ・マーケティング
・ISBN 978-1-138-31002-5 2019 hard GB£ 171.99
￥54,486.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
・ISBN 978-0-367-78692-2 2021 paper GB£ 48.99
￥15,519.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-315-14358-3
| 著者・編者 | Palmatier, Robert / Steinhoff, L., |
|---|---|
| シリーズ | Routledge Studies in Marketing |
| 出版社 | (Routledge, UK) |
| ページ数 | 264 pp. |
| 言語 | ENG |
| ニュース番号 | ＜648-1016 648-P2066＞ |
解説
The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays encountering its next upsurge. Due to a confluence of trends driving the global business world-including the transition to service-based economies, faster product commoditization, intensified competition worldwide, growth among emerging markets, aging populations, advertising saturation, and (above all) the digital age-strong customer relationships are more than ever vital to company strategy and performance.
Relationship Marketing in the Digital Age provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In seven chapters, divided into two main sections on understanding (Part I) and effectively applying (Part II) relationship marketing, an introductory and a concluding chapter, readers learn how to successfully manage customer-seller relationships.