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How to Succeed in a PR Agency : Real Talk to Grow Your Career & Become Indispensable.
・ISBN 978-1-138-35267-4 hard GB£ 155.00
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・ISBN 978-1-138-35268-1 paper GB£ 36.99
￥11,718.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-0-429-43462-4
| 著者・編者 | Johnson, Kristin / Roth, S., |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2018 |
| ページ数 | 132 pp. |
| 言語 | ENG |
| ニュース番号 | ＜648-L959 648-P2052＞ |
解説
Learning how to be successful in a public relations (PR) agency is a stressful on-the-job, sink-or-swim, immersive experience. While other texts teach PR theory and practice, no other book guides early to mid-career PR professionals through the day-to-day life of working in an agency and the skills required to excel and build a career.
This text demystifies the PR agency experience with foundational information to simplify and clarify agency life. Authors Kristin Johnson and Shalon Roth, who each grew successful careers in PR agencies, share secrets that no one will teach in a class or a seminar. This is real talk about real life in an agency - punctuated by anecdotes from leaders in the industry. This is a must-read for communications students and PR professionals looking to grow their career and become indispensable to teams and clients.