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Cases in Public Relations

Cases in Public Relations : Translating Ethics into Action. パブリック・リレーションズの事例

・ISBN 978-0-19-063138-3 paper US$ 87.99

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お気に入り
著者・編者Brunner, Brigitta / Hickerson, C.,
出版社(Oxford U. Pr., US)
出版年月2018
ページ数352 pp.
言語ENG
ニュース番号<648-1002 648-P2045>

解説

Cases in Public Relations presents the complexities and challenges of public relations in today's ever-changing world. Containing cases written specifically for this course by researchers and practitioners from all parts of the country, this text offers the most contemporary and diverse set of cases available. While clearly illustrating the functions of public relations practices, each case also challenges students to consider the real-world context and ethical dimensions of public relations.