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Tourism Events in Asia : Marketing and Development. アジアにおけるツーリズム・イベント －マーケティングと開発－
・ISBN 978-1-138-47691-2 2018 hard GB£ 171.99
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・ISBN 978-1-032-24165-4 2021 paper GB£ 46.99
￥14,886.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-351-10574-3
| 著者・編者 | Hassan, Azizul / Sharma, Anukrati (eds.), |
|---|---|
| シリーズ | Routledge Advances in Event Research Series |
| 出版社 | (Routledge, UK) |
| ページ数 | 194 pp. |
| 言語 | ENG |
| ニュース番号 | ＜648-996 648-P2017＞ |
解説
The roles and impacts of planned events within tourism are of increasing importance for destination competitiveness. Tourism Events in Asia is a unique contribution to the understanding of the impacts of events in the development planning, promotion and marketing of destinations in the rapidly growing tourism market of Asia.
Balancing theory and practical examples, the book analyses the tools and techniques of branding, marketing and media involvement as well as visitor motivations for successful tourism events in Asia. It reviews a range of different event types from dark tourism festivals, film tourism festivals, cultural heritage tourism festivals, food tourism festivals, business events, sports events; and meeting, incentives, conferences and exhibitions (MICE) and much more.
Written by an international team of authors, this book is essential reading for anyone interested in the Asian tourism events market and will be a valuable resource for students and researchers of events, tourism, marketing and branding.