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Innovation Management and Corporate Social Responsibility : Social Responsibility as Competitive Advantage. イノベーション管理と企業の社会的責任
・ISBN 978-3-319-93628-4 hard EUR 159.99
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お気に入り
★★★
| 著者・編者 | Altenburger, Reinhard (ed.), |
|---|---|
| シリーズ | CSR, Sustainability, Ethics & Governance |
| 出版社 | (Springer, GW) |
| 出版年月 | 2018 |
| ページ数 | 364 pp. |
| 言語 | ENG |
| ニュース番号 | ＜648-958 648-P1959＞ |
解説
This book provides readers with in-depth insights into Corporate Social Responsibility (CSR) and sustainability strategies, as well as their impacts on product and process innovation, business models and social innovation around the globe. It explains how resource issues, climate change, the impacts of pollution and economic activities, and emerging social challenges inevitably lead to changes in the business environment, cost structure and competitive advantage. Further, it highlights how these changes influence the process of innovation, and how companies can gain an edge by integrating stakeholder groups in their innovation process, and by considering sustainability and the needs of society at large. The book reflects the immense strides made in recent years in the discussion about the relationship between business and society, and demonstrates the increasing impact on innovation management.