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Japanese Global Strategy : Overseas Operations and Global Marketing. 山崎克雄著 日本のグローバル戦略 －海外事業とグローバルマーケティング－
・ISBN 978-1-137-49736-9 hard EUR 159.99
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| 著者・編者 | Yamazaki, Katsuo, |
|---|---|
| 出版社 | (Palgrave Macmillan, UK) |
| 出版年月 | 2018 |
| ページ数 | 172 pp. |
| 言語 | ENG |
| ニュース番号 | ＜648-929 648-L893＞ |
解説
This book examines the global corporate strategy of Japanese multi-national enterprises (MNEs) and analyses their position in today's business environment. Focusing in particular upon Indonesia, Kenya, Nigeria, South Africa, Sri Lanka and Vietnam, Japanese Global Strategy presents nine empirical case studies on companies including Denso, Furukawa Electric and Yamaha Motor. Based on questionnaires and interviews with senior managers, this book applies the hybrid theories of application and adaptation to each company's corporate strategy. By delving into the historical reasons behind investing in strategy, the author asserts that MNEs should be a priory for Asian markets, making this an invaluable read for anyone researching international business and Asian business more specifically.