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Global Sport Business : Managing Resources and Opportunities. グローバル・スポーツ・ビジネス
・ISBN 978-0-367-13288-0 2019 hard GB£ 171.99
￥54,486.- (税込) ※（※）価格はご注文時の参考価格となります。
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・ISBN 978-0-367-67159-4 2020 paper GB£ 46.99
￥14,886.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-0-429-02566-2
| 著者・編者 | Pitts, Brenda G. / Zhang, James J. (eds.), |
|---|---|
| シリーズ | World Association for Sport Management Series |
| 出版社 | (Routledge, UK) |
| ページ数 | 326 pp. |
| 言語 | ENG |
| ニュース番号 | ＜648-2544 648-L846＞ |
解説
In the global sport business industry, growth, and development within and across various sport businesses are essential for competitive advantage. This fascinating collection of chapters examines how the development and management of resources and opportunities in sport business is vital to success.
Commissioned by the World Association for Sport Management (WASM) and featuring global perspectives from leading international scholars and original research data drawn from both qualitative and quantitative inquiry, the book presents cases as diverse as customer demand in the NBA, sport and physical activity human resources in Spain and stakeholder relationships in Chinese football. Presented in three parts (global perspectives, managing resources, and managing opportunities), Global Sport Business examines key research and practical issues in sport business management and marketing studies in both global and local contexts.
This is an important read for professors, scholars, and students in sport business management, a useful resource for sport business management professionals and practitioners, and illuminating reading for anyone with an interest in sport management.