株式会社極東書店トップ商品一覧Crisis Communication : A Stakeholder Approach.

商品詳細

Crisis Communication

Crisis Communication : A Stakeholder Approach. クライシス・コミュニケーション

・ISBN 978-3-319-97255-8 hard EUR 59.99

¥16,034.- (税込) (※)価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。

お気に入り
著者・編者Ndlela, Martin N.,
出版社(Palgrave Macmillan, UK)
出版年月2018
ページ数160 pp.
言語ENG
ニュース番号<648-879 648-L2514>

解説

This timely book explores crises as an inevitable part of modern society, which causes ramifications not only for organisations, but also for a diverse range of stakeholders. Addressing the need for organisations to be guided by a stakeholder-oriented approach throughout all phases of the crisis communication process, the author draws upon various business disciplines and covers the management of issues, risk, reputation and relationships. Covering all stages of crisis communication, from pre-crisis to post-crisis, stakeholder engagement is analysed through a series of case studies, with a particular focus on the role of social media. Scholars of corporate communications and business strategy will find this new book undoubtedly useful, and it will be of particular interest to those involved in crisis communication and management.