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The Case Study Handbook: A Student's Guide. Rev. ed.
・ISBN 978-1-63369-615-0 hard US$ 30.00
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| 著者・編者 | Ellet, William, |
|---|---|
| 出版社 | (Harvard Business Review Pr., US) |
| 出版年月 | 2018 |
| ページ数 | 304 pp. |
| 言語 | ENG |
| ニュース番号 | ＜648-L805 648-P1760＞ |
解説
The guide all MBAs and exec ed students need.
If you're enrolled in an MBA or executive education program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying and time-consuming. In The Case Study Handbook, Revised Edition, William Ellet presents a potent new approach for efficiently analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (making a decision, performing an evaluation, or diagnosing a problem) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Examples of effective writing further reinforce the methods. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs this guide.