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The Palgrave Handbook of Wine Industry Economics. ワイン産業の経済学ハンドブック
・ISBN 978-3-319-98632-6 hard EUR 249.99
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| 著者・編者 | Alonso Ugaglia, Adeline / Cardebat, J.-M. / Corsi, A. (eds.), |
|---|---|
| 出版社 | (Palgrave Macmillan, UK) |
| 出版年月 | 2018 |
| ページ数 | 542 pp. |
| 言語 | ENG |
| ニュース番号 | ＜648-634 648-P1291＞ |
解説
This Palgrave Handbook offers the first international comparative study into the efficiency of the industrial organization of the global wine industry. Looking at several important vineyards of the main wine countries, the contributors analyze differences in implementation and articulation of three key stages: grape production, wine making and distribution (marketing, selling and logistics). By examining regulations, organization theory, industry organizational efficiency and vertical integration, up to date strategies in the sector are presented and appraised. Which models are most efficient? What are the most relevant factors for optimal performance? How do reputation and governance impact the industry? Should different models co-exist within the wine countries for global success?
This comprehensive volume is essential reading for students, researchers and professionals in the wine industry.