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Systematically Working with Multimodal Data: Research Methods in Multimodal Discourse Analysis. 多様相ディスコース分析における研究方法
・ISBN 978-1-119-16831-7 cloth US$ 138.95
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・ISBN 978-1-119-16832-4 paper US$ 59.95
￥14,045.- (税込) ※（※）価格はご注文時の参考価格となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-119-16835-5
| 著者・編者 | Norris, Sigrid, |
|---|---|
| 出版社 | (Wiley-Blackwell, UK) |
| 出版年月 | 2019 |
| ページ数 | 352 pp. |
| 言語 | ENG |
| ニュース番号 | ＜647-3373 647-P6892＞ |
解説
A guide that offers a step-by-step process to data-driven qualitative multimodal discourse analysis
Systematically Working with Multimodal Data is a hands-on guide that is theoretically grounded and offers a step-by-step process to clearly show how to do a data-driven qualitative Multimodal Discourse Analysis (MDA). This full-color introductory textbook is filled with helpful definitions, notes, discussion points and tasks. With illustrative research examples from YouTube, an Experimental and a Video Ethnographic Study, the text offers many examples of how to deal with small to large amounts of data, including information on how to transcribe video data multimodally, including online videos, and how to analyze the data.
This textbook contains ample theory, directions for literature, and a teaching guide to help with a clear understanding of how to work with multimodal data.
- Contains new research data, exceptional illustrations and diagrams
- Offers step-by-step processes of working through examples, transcriptions and online videos
- Goes into great depth so that students can use the book as hands-on material to engage with their own data analysis
- Designed to be easy-to-use with color-coded definitions, tasks, discussion points and notes
Written for advanced undergraduate, graduate and PhD level students, as well as participants in research workshops, Systematically Working with Multimodal Data is an authoritative guide to understanding data-driven qualitative Multimodal Discourse Analysis.