株式会社極東書店トップ ＞ 商品一覧 ＞ Social Media, Organizational Identity and Public Relations : The Challenge of Authenticity.
商品詳細
Social Media, Organizational Identity and Public Relations : The Challenge of Authenticity. ソーシャルメディア、組織アイデンティティ、 パブリック・リレーションズ
・ISBN 978-1-138-06432-4 2018 hard GB£ 187.99
￥59,555.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
・ISBN 978-0-367-66503-6 2020 paper GB£ 53.99
￥17,103.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-315-16044-3
| 著者・編者 | Thurlow, Amy, |
|---|---|
| シリーズ | Routledge New Directions in Public Relations and Communication Research |
| 出版社 | (Routledge, UK) |
| ページ数 | 140 pp. |
| 言語 | ENG |
| ニュース番号 | ＜647-970 647-P1927＞ |
解説
Public relations has been swift to grasp social media, yet its impact on public relations practice remains relatively unexplored. This book focusses on a way of understanding organizational identity construction in a virtual context, developing scholarship on the importance of a virtual presence in PR management, and further, to make sense of these identities as authentic, legitimate or plausible.
Through a diverse group of empirical case studies, this book explores the global perspective on organizational identities which transcend global boundaries via the internet including Volkswagen's emissions scandal and Monsanto and organized social media protests. It also explores crowdfunding - an emerging form of capitalist development constructed through sensemaking in social media. By looking at the emergence of organization in today's social media environment, it identifies how the interactive is created on a digitally mediated platform, sharing knowledge and engaging individuals in organizational identity construction.
Viewing the social construction of organizational identities through this lens, this innovative book locates how identities are plausible, authentic and legitimate - or not - through their ongoing communication via social media. It will be of great interest to academics teaching and researching in public relations, organisational communication and social media.