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Routledge Companion to Coopetition Strategies. コーペティション戦略必携
・ISBN 978-1-138-73689-4 2019 hard GB£ 260.00
￥82,368.- (税込) ※（※）価格はご注文時の参考価格となります。
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・ISBN 978-1-032-47605-6 2023 paper GB£ 48.99
￥15,519.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-315-18564-4
| 著者・編者 | Fernandez, Anne-Sophie / Chiambaretto, Paul / Le Roy, Frédéric et al. (eds.), |
|---|---|
| シリーズ | Routledge Companions in Business, Management and Accounting |
| 出版社 | (Routledge, UK) |
| ページ数 | 444 pp. |
| 言語 | ENG |
| ニュース番号 | ＜647-902 647-P1803＞ |
解説
As more and more strategic alliances are forged between competitors, a dedicated word has been coined to described this strategy: coopetition. Coopetition strategy research began in the early 1990s and has been steadily increasing; yet, a global overview of the field has been lacking.
This reference volume is the first to provide a comprehensive international survey of coopetition research. Organized thematically and written by the world's most-cited researchers in the field, it views the topic through the lens of a variety of disciplines including innovation, strategic management, operations management, and marketing.
This reference book is the definitive resource for researchers looking to understand the field of coopetition throughout business and management.