株式会社極東書店トップ ＞ 商品一覧 ＞ Leveraging Constraints for Innovation: New Product Development Essentials from the PDMA.
商品詳細
Leveraging Constraints for Innovation: New Product Development Essentials from the PDMA.
・ISBN 978-1-119-38930-9 hard US$ 72.95
￥17,091.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-119-39029-9
| 著者・編者 | Gurtner, Sebastian / Spanjol, J. / Griffin, A., |
|---|---|
| 出版社 | (Wiley, US) |
| 出版年月 | 2018 |
| ページ数 | 208 pp. |
| 言語 | ENG |
| ニュース番号 | ＜647-L752 647-P1704＞ |
解説
Provides managers with actionable insight into a select set of innovation constraints and how to best deal with them
This PDMA Essentials Book, the third in this series, provides a framework of individual, organizational, and market and societal constraints that guides managers in identifying specific constraints related to their innovation activities and provides them with corresponding tools and practices to overcome and leverage those constraints.
Written by a team of international innovation experts, Leveraging Constraints for Innovation: New Product Development Essentials from the PDMA is presented in three parts. The first part, Individual Constraints, provides insights into how to: simultaneously solve social and commercial needs for greater creativity; apply a multi-stage approach to overcome knowledge sharing in teams; and anticipate and account for psychographic differences among customers during product launch. In the second part, Organizational Constraints, insights emerge that provide guidance on how to: identify and solve for sources of innovation constraints within the company; implement and manage virtual NPD teams; and effectively organize new service development in professional services. The last part, Market Constraints, examines how to: adapt firm capabilities to overcome constraints preventing consumers in low-end and under-resourced markets from purchasing new products; implement inclusive innovation strategies to address markets constrained by underdeveloped infrastructures; develop solutions for women and other disadvantaged market traders in emerging markets.
This book:
- Is a single comprehensive volume that covers the full spectrum of constraint-related strategies and techniques in a coherent, integrated fashion
- Provides a set of frameworks, techniques, and tools that can be immediately implemented by individuals across firms
- Offers how-to knowledge on specific tools and methods as applied to innovating products and services when facing constraints as well as for the development of new business models
- Integrates problem- and solution-based knowledge to enable companies to develop sustainable growth strategies by leveraging constraints and restrictions toward innovation strategies, processes and offerings