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Chinese Consumers : Exploring the World's Largest Demographic. 中国の消費者
・ISBN 978-981-10-8991-6 hard EUR 99.99
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お気に入り
★★★
| 著者・編者 | Sethi, Ashok, |
|---|---|
| 出版社 | (Palgrave Macmillan, UK) |
| 出版年月 | 2018 |
| ページ数 | 230 pp. |
| 言語 | ENG |
| ニュース番号 | ＜647-964 647-L461＞ |
解説
This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes. The book examines in detail the digital and mobile transformation of the consumers, the way their lifestyle, social interactions and shopping habits have changed, and the opportunities they offer to marketers. The analysis and insights are based on the author's first-hand observations of the metamorphosis of the consumers and consumption in China over the last fifteen years.